SWOT Analysis

Strengths

• Solid technical background (CSE diploma)

• Knowledge of SEO and digital marketing basics

• Hands-on project experience (e-commerce website, Power BI dashboards)

• Good time management from balancing study and work

• Comfortable working in diverse, team-based environments

Weaknesses

• Limited real-world marketing experience

• Public speaking skills are still developing

• Sometimes over-focus on details

• Learning to adapt faster to new marketing tools

Opportunity

• BBA in Marketing at ASM opens doors to industry exposure

• Vancouver’s business environment offers strong internship options

• Growth in digital marketing trends aligns with my skill set

• Chance to build a strong professional network in Canada

Threats

• Competitive marketing job market

• Balancing work and studies may impact availability

• Changing visa/work permit rules

• Fast-evolving digital tools may require constant upskilling

This analysis helps me understand where I currently stand and what I need to focus on. By using my strengths, improving my weaknesses, and taking advantage of new opportunities, I can overcome challenges and grow into a successful marketing professional.